Hollywood hit sees Scotland benefit from huge increase in people taking up fly fishing.
‘The Yemen effect’ is how experts are describing a massive increase in the number of anglers looking to take up fly fishing following the recent release of the film, Fly fishing in the Yemen.
Consisting mainly of women anglers looking to try the sport for the first time, it is Scotland that has really felt the benefits, with one firm reporting an incredible 60percent jump in bookings since the film’s release.
“We’re calling it ‘the Yemen effect’,” said Grieg Thomson, founder of Salmo International that offers fly fishing in Scotland and abroad. “Since the film came out the phones have been ringing off the hook with enquiries about fishing on the Dee, the Spey and other rivers.
“Many of the calls are from female first-timers who have become smitten and are looking for the full tuition package. We’re also getting plenty of requests about our international fishing, including trips to Canada, Argentina and Norway, but no one has asked to go to the Yemen yet.”
Based on a book by Paul Torday, the plot of the film sees a fishery expert help try to realise the dreams of a middle eastern Shiek who wants to bring salmon and salmon fishing to his country. Scroll down to the see the trailer for the film.
To find out more about Salmon International, click here