Wednesday, 12 February 2014 13:19

Charles Jardine Joins Wychwood

Wychwood secures major consultant agreement!
Wychwood Game Fishing brand has received a major boost with the addition of Charles Jardine to the team.
Charles has long been associated with Wychwood, having exclusively developed the best-selling range of Fly Lines that carry his name but now, as part of the continued development of the brand and product range, he is joining as a full-time consultant.
Marketing manager, John Taylor, remarked: “Charles is 
maybe the most recognised and respected figure in this area 
of the sport in the UK and overseas and we have worked very 
successfully together in the past. We are now looking for
ward to not only securing our relationship, but expanding and widening the scope of marketing opportunities and product development. Charles is already working on some exciting, new and innovative, product introductions. His knowledge and expertise will, undoubtedly, help to grow Wychwood Game still further. Everyone here is really looking forward to working with Charles on a regular basis.”
Charles had this to say: “I am thrilled at the prospect of working far closer with a company that is held in such high esteem for its innovation and the downright common sense of pricing and functionality of the products. I am under no illusions; the Product Development team have firmly established a solid base. I intend to build and expand on that and bring to market a legacy of continued, practical, affordable innovation.
"I will be bringing a salvo of three or more decades in the angling industry and the trade learnt from among the greatest designers in fly fishing and aim it all squarely, on this new role.
"I am also excited to be able to work with personal gurus like Craig Barr and a support team that is the envy of the industry. And if I need a younger vision, my son Alex and his chums have pledged to keep me 'cool' and innovative. I can’t want to continue the legacy of innovation. Bring it on!”

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