Hardy has announced that it has brought Peter Cockwill on board to become a brand ambassador for the UK. Peter is one of the best-known faces in the UK having been a feature writer for more than 30 years and a fly shop retailer for 27 years. Well known for his fly patterns, he is also frequently featured on Sky Sports and has written several books. His knowledge spans over several fly disciplines from destination fishing in North and South America, to small stillwater fishing in the UK.
Peter will bring to the brand years of knowledge and will help in several aspects of the business, particularly around promotion and events. A Hardy spokesperson said: “We at Hardy are very much looking forward to working closely with Peter over the coming years.”