One lucky angler could find themselves £2500 better off if they rise to the challenge of landing the Golden Trout at Bewl Water.
The tagged trout with a price on its head has been released into the lake on the Kent and Sussex border and anglers who pay an additional supplement of £2.50 on top of their usual ticket price will be able to claim the £2,500 bounty if they land the prize fish.
They'll need lots of luck as well as skill and judgement. The Golden Trout has joined the 27,500 other trout that been used to re-stock Bewl since Tunbridge Wells-based Markerstudy Leisure bought the site in January.
"The Golden Trout was released into the middle of the reservoir, which can hold up to 31,000 million litres of water, so it could be anywhere by now", said Howard Mackenzie, Estates Manager at Bewl Water.
"There is no time limit to the competition, it will remain open until whenever the Golden Trout is successfully landed.
"We wish the best of luck to all those anglers who set out to catch it."
The competition kicks off on 1st August. Day prices at Bewl Water range from £12 to £28 for fishing tickets, with boat hire starting at £18.